Mobile Banking
Mobile banking today is in its second youth. After a false start in the period until 2001/2002 with the first version of Wap, many financial institutions are again looking at the potential of the mobile channel. For banking, we believe that the time is right to reassess the value of wireless technology to provide valued customer services, gain efficiency in reaching and communicating with customers and enable secure banking and payment facilities to increasingly mobile customers.
The modern consumer is internet-savvy, mobile and 'always on'. Sending a text message is as normal as sending an email, and the text message might even replace the email for more formal forms of communication. Why send an email if you could send an SMS to your bank instead? With a solid and growing base of users, banks could increase income by differentiating between free and premium banking and payment services. Costs can be optimised in the contact centre by shifting some of the calls to forms of self-service via SMS or Wap / mobile internet.
Mobile banking "2.0" covers the whole spectrum from SMS, phone-based (Wap) banking, browser-based (PDA) banking, mobile payment, contactless commerce and multi-channel direct marketing and customer services.
