Apple's $18/month ARPU share with AT&T is Mind-Blowing
We all now realize the power of the Apple brand, especially at the negotiating table, but I for one never thought that they could demand such a huge revenue share. By holding AT&T over the proverbial barrel, Apple has sucked the true money pit -- data revenue -- from the carrier's hands and left the carrier with the commodity, voice revenue. This negotiating precedent should have implications in Nokia's negotiations with Vodafone, Google's negotiations with Sprint Nextel, T-Mobile, and all the rest, plus the other carrier - software combinations.
