Google phone: What will it do to the Telecom Industry?
The Telecom Industry has been waiting to see what Google is going to do with it rumored phone system. This actually is very good news for the everyone except maybe Apple. The fear had been they would develop their own phone and take away more market share just as Apple has.
If the rumors are true the Google phone will not be a phone but a platform within phones made by others and open to all. So the question becomes who will use it and why is Google going for an open platform. It makes sense for Google, they are not in the hardware business but in the advertising business, the more people who see their searches and pages of information the more they can make from this service. So the smart thing to do is get the technology into as many phones as possible. By providing an open system they are moving in that direction. I see a lot of the handset makers jumping onto this bandwagon, it provides something new and different, something everyone but Apple needs right now, it could also help spur sales of new phones equipped with this technology. The same goes for the services providers, not only a new feature but also more data downloading time on the network. So overall a big plus for them. Now the question remains what about Apple? If this new system from Google requires a hardware change then they will have problems that everyone else will love. People will not be willing to spend to upgrade the new iPhone. Maybe this is what the industry has been hoping for.
