CNN to relaunches its mobile news service
According to NMA, CNN is set to re-launch its CNN mobile service this week and has secured car company Lexus as its first advertiser on the platform.
"It will feature a searchable 14-day news archive with over 2,000 stories, as well as a news SMS alert service covering categories like business, weather, entertainment and lifestyle.
The service, which first launched in 1999, will be available in Europe, the Middle East, Africa and Latin America to all handsets by entering CNNmobile.com.