Sprint to include Mobile ads
Don't worry, the customer experience comes first when it comes to adding advertising to mobile content, or so says Paul Reddick, vice president of business development and product innovation for Sprint Nextel, during a panel discussion at the fall CTIA show in Los Angeles on Tuesday.
The show has been abuzz since yesterday when Reddick let it slip during a speech at a pre-CTIA event that Sprint plans to begin inserting advertising in its content starting this fall.
While some content providers, such as ESPN and The Weather Channel, have already added advertising to their WAP sites, the carriers have been reluctant to allow any advertising on content that is offered through their own collection of content. The concern has been that customers will be annoyed if they are bombarded with advertising on their phones. But Reddick said that Sprint will make sure the advertising is not intrusive and will add value to consumers.