CBS To Promote Shows Through Bluetooth Downloads
CBS is starting a trial in New York City, installing five interactive posters in Gran Central terminal, which will allow users to download video clisp on their mobile phones, using Bluetooth. These clips will be scenes from one of the CBS’ four new prime-time programs — “Shark,” “Smith,” “Jericho” and “The Class” — as well as its hit show “CSI: Crime Scene Investigation.”
A viewer can later delete the clip, or save it and pass it along. Some Bluetooth campaigns have already been launched in the U.S. Absolut Vodka streamed a song from rock star Lenny Kravitz through billboards in NYC and LA.
Channel 4 has also launched a similar campaign in UK earlier this year.