Mobile Innovation

o2, the UK mobile telecommunications unit of Spanish company Telefonica, Monday said it has been engaged in the past in talks to buy The Link retail chain.

But an O2 spokesman declined to comment on a press report that said it was close to acquiring the chain from DSG International.

"There's been discussions in the past over the situation at The Link," a London-based spokesman for O2 said. He declined to provide further detail.

Earlier Monday a report in U.K. newspaper The Guardian, which didn't cite its sources, said DSG, owner of outlets such as Currys, Dixons and PC World, was on the verge of selling The Link to O2.

DSG will unveil full-year financial results this week, and details of the deal with O2 could be revealed at that time, The Guardian said.

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It looks like Amp'd and ESPN Mobile aren't the only MVNOs discovering that their business models may not be getting them where they want to be. An unconfirmed report out of Telecoms Korea is brewing that Helio has managed to sign up 100 subscribers since launching a couple months back. SK Telecom, which teamed up with Earthlink to form Helio, is denying the reports and insisting the true number is in the thousands, but either way they've fallen well short of projections. It looks like we now have an explanation for Helio's shockingly generous gadget trade-in program. SK Telecom also looks to shore up Helio's lineup with as many as five new models by year end, but we have to wonder -- if 100 subs is an accurate count, is there any hope for a turnaround?

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